The Saudi Fashion Commision and Sela have signed a memorandum of understanding (MoU) with the aim of developing the fashion sector in the Kingdom, attracting global companies to the Saudi markets, and paving the way for local creative talents and capabilities.

The areas of cooperation include supporting fashion designers by showcasing their work through retail spaces, exploring the possibility of contributing to the development of the local fashion sector by connecting local designers with planned mentoring programs and events. Additionally, the agreement focuses on collaborating to attract international companies in the fashion sector to the Saudi market, and finally, sharing information and updates related to fashion and trends.