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Beginning in 1997, we paved the way in the sports industry, and over the years

our success has grown to encompass entertainment, culture, leisure, and

hospitality industries. Today, we are proud players across recreational sectors.

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We now partner with some of the world’s best-known brands helping them connect with audiences in Saudi Arabia and beyond.

OUR PRINCIPLES

OUR PURPOSE

We exist to redefine experiences

our vision

To be the most admired powerhouse that creates iconic experiences

our values

Creativity


Dare to dream

We push the boundaries of imagination and possibility to create spectacular experiences.

Collaboration


Seek to support
We support each other and work together to unlock the collective genius needed to achieve extraordinary results.

Excellence

Never Settle

We are committed to the highest standards no matter how small the task.

Efficiency

Do more with less

We optimise our operations, streamline processes, and make purposeful decisions to maximise productivity and deliver exceptional, result-oriented outcomes.

Agility

Be open to change

We embrace change and proactively adapt to evolving needs enabling us to thrive in a fast-paced world.

SPECTACULAR EVERYDAY

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Sela is the miracle maker!

We are powered by imagination, passion, and precision

to redefine experiences.

Our expert team provides an end-to-end service that builds engagement through creative, immersive, and high-quality experiences that span the worlds of recreational sectors.

Our Expertise

OUR EXPERTS

A TEAM OF EXPERTS

We bring a team of leading innovators and creators whose track records speak for themselves. Our leaders embody curiosity for what's ahead, enthusiasm for the creative process and a dedication to honesty.

Trust Sela To tel your brand's Story in an immersive compelling.

Our Responsibility

Social

Making the World More Spectacular

We are committed to redefining experiences. We believe that everyone deserves to experience the joy and wonder of our world, and we want to create spectacular experiences through our iconic destinations and events that will leave a lasting impression on everyone who participates.

We are committed to offering our people state-of-the-art experiences and exceptional opportunities, and to supporting our communities. We believe that by investing in people and communities, we can create a more sustainable and equitable future for everyone.

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Environment

Creating a Sustainable Future for All

We believe that a healthy environment is essential for a happy and productive life. That's why we are committed to minimizing our environmental impact and protecting the planet for future generations.

We strive to minimize our carbon footprint by implement energy-efficient systems, reduce waste, and ensure that we have greenery wherever possible.

We are committed to creating a sustainable environment for our employees, guests, and the community. We believe that by working together, we can make a difference for the planet.

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Governance

Committing to Robust Governance

We are committed to robust governance and transparency. We believe that these principles are essential for building a successful company that is trusted by its stakeholders. We are committed to continuously improving our governance practices to ensure that we meet the highest standards.

Our governance model is multi-faceted and world-class. It reflects our mandate and objectives, and builds on global best practices. It ensures transparency, efficient decision-making, and the ability to evolve to meet the aspirations of our vision.

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Our awards

PIF Partners' Forum Award

Sela's iconic destination, the Jeddah Superdome, has been awarded the Makkah Award in the Urban Excellence Category.

16 Diverse Guinness World Records™️

Sela has achieved 16 diverse Guinness World Records™️ titles over the years.

Urban Excellence

Sela's iconic destination the Jeddah Superdome has been awarded the Makkah Award in the Urband Excellence Category.

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Let's Connect

It all starts with a conversation.

Tell us about your plans for success and we’ll help make them happen.